---
title: "Footfall — REG-005, The Register"
canonical: https://metaversegroup.com/encyclopedia/footfall/
site: metaversegroup.com
owns: "The definition of footfall in virtual worlds"
updated: 2026-08-28
kind: reference
---

# Footfall — REG-005, The Register

Footfall is the number of people who arrive at a location inside a virtual world for their own reasons, independent of the operator's marketing. It is the scarcest of the preconditions for in-world commerce, the only one that capital cannot manufacture, and the one the 2021–22 cycle assumed would…

Footfall is the number of people who arrive at a location inside a virtual world for their own reasons, independent of the operator's marketing. It is the scarcest of the preconditions for in-world commerce, the only one that capital cannot manufacture, and the one the 2021–22 cycle assumed would follow ownership.

## Why it cannot be bought

Every other precondition responds to money. Persistence and scarcity are engineering. A redeemable unit is a treasury decision. Labour can be hired or automated. Footfall is the aggregate decision of a population about where to spend an evening, and no acquisition budget has ever reliably moved it — advertising brings visitors, not residents.

## How to measure it honestly

Concurrent users at the specific location, not registered accounts for the platform. A world with ten million registered users and four hundred concurrents has four hundred, and a parcel two districts from the action has none of them.

CoinGecko Research — metaverse land prices

## See also

Related entries in the Register. Every see-also is reciprocal — if this entry points there, that entry points back.

Metaverse Group, The Register , REG-005 Footfall, as at 2026-08-28. https://metaversegroup.com/encyclopedia/footfall/

Reference numbers are permanent and never reused. This entry is corrected by publishing a new entry that supersedes it, never by editing this text — so a citation made today resolves to exactly what it said today.

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